In the new campaign from K-Swiss, Kenny Powers makes it his mission as CEO to change the sports world from being “so safe and lame ass” to “being more gonzo” by any means necessary. He retools senior management, enlisting a wide range of elite and entertaining professional athletes including: Kansas City Chiefs’ Quarterback Matt Cassel as chief marketing officer, San Francisco 49ers Linebacker Patrick Willis as the vice president of carnage, America’s Toughest Trainer and wellness coach Jillian Michaels as director of community outreach, U.S. 50k record holder Josh Cox as chief super long distance runner officer, and wrestling superstar Rey Mysterio as director of security. The campaign also features the return of former MMA World Champion Urijah Faber as the chief operating officer, and MMA fighter and UFC Light Heavyweight Champion Jon “Bones” Jones heading up human resources. What are your thoughts on this new move?
Big Shout to Hypebeast for the quote and clip
